Privacy Policy

1. Introduction

This Privacy Policy describes how Seller's Arena Inc., doing business as Seller Synapse ("we," "us," or "our"), collects, uses, and protects your information when you use CloseIQ, our PPC audit automation platform for Amazon advertising agencies ("Service"). We are committed to protecting your privacy and being transparent about our data practices.

2. Information We Collect

2.1 Personal Information

We collect the following personal information when you use our Service:

• Account Information: Name, email address, company name, billing address
• Payment Information: Credit card details and billing information (processed securely through Stripe)
• Contact Information: Information you provide when contacting our support team

2.2 PPC Data

When you use CloseIQ, we collect and process:

• Search Term Reports: Amazon PPC campaign data uploaded for audit analysis
• Campaign Performance Data: Advertising metrics, spend data, and performance indicators
• Account Analytics: Aggregated data about campaign performance and optimization opportunities

2.3 Technical Information

We automatically collect certain technical information through Google Analytics:

• IP address and location data
• Browser type and version
• Device information and operating system
• Website usage patterns and interactions
• Referral sources and page views

3. How We Use Your Information

We use your information for the following purposes:

• Service Delivery: Generate automated PPC audits and provide white-labeled reports
• Account Management: Manage your subscription, process payments, and provide customer support
• Lead Intelligence: Provide dashboard insights and prospect data analysis
• Platform Improvement: Analyze usage patterns to enhance our Service features
• Communication: Send service updates, security alerts, and customer support responses
• Legal Compliance: Meet legal obligations and protect our rights

4. Data Storage and Security

4.1 Client-Specific Storage

Your PPC data is stored on dedicated, client-specific servers that are:

• Isolated from other clients' data
• Encrypted in transit and at rest
• Protected by industry-standard security measures
• Automatically deleted upon service termination

4.2 Security Measures

We implement appropriate technical and organizational measures to protect your information, including:

• SSL/TLS encryption for data transmission
• Regular security audits and monitoring
• Access controls and authentication protocols
• Secure payment processing through Stripe

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share your information only in the following circumstances:

• Service Providers: With trusted third parties who assist in operating our Service (Stripe for payments, Google Analytics for website analytics)
• Legal Requirements: When required by law, court order, or governmental request
• Business Protection: To protect our rights, property, or safety, or that of our users
• Business Transfer: In connection with a merger, acquisition, or sale of assets

6. Third-Party Services

6.1 Stripe

We use Stripe for payment processing. Stripe's privacy policy governs the collection and use of payment information: https://stripe.com/privacy

6.2 Google Analytics

We use Google Analytics to analyze website usage. You can opt out of Google Analytics tracking by visiting: https://tools.google.com/dlpage/gaoptout

6.3 Webhook Integrations

Our Service may integrate with your third-party tools (Slack, CRM systems) through webhooks. Data shared through these integrations is governed by your configurations and the third party's privacy policies.

7. Data Retention

We retain your information as follows:

• Account Information: For the duration of your subscription and up to 3 years after termination for legal and business purposes
• PPC Data: Stored on client-specific servers and automatically deleted upon service termination
• Analytics Data: Aggregated and anonymized data may be retained indefinitely for service improvement
• Payment Information: Retained by Stripe according to their retention policies

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Portability: Request transfer of your data in a machine-readable format
• Objection: Object to certain processing activities
• Restriction: Request restriction of processing in certain circumstances

To exercise these rights, contact us at hello@sellersynapse.com

9. International Data Transfers

Your information may be transferred to and processed in the United States, where our servers are located. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable data protection laws.

10. Children's Privacy

Our Service is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Last updated" date. Your continued use of the Service after such changes constitutes acceptance of the updated Privacy Policy.

12. Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact us: